Uncovering opportunity depends on asking the right questions. Every product or service can benefit from fresh enquiry.
My pragmatic approach means that any constraints - tech, budget, time - are an opportunity for focus, not frustration.
When have I done this?
In 2017 I helped bring Foodspark - a subscription product for food industry specialists - to market. By digging deep into the concerns and motivations of this niche audience, we were able to organise and design content fit for purpose.